Privacy Policy:

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Statement of Policy

It is the policy of The BIG !DEA LAB to control the collection, use, and disclosure of personal information in accordance with all requirements set out in the Privacy Act. The Privacy Act does not apply to personal information that The BIG !DEA LAB collects, uses, or discloses only for marketing purposes.

1.1 Requirements

The following requirements shall be met by The BIG !DEA LAB unless exempted by the Privacy Act.

Collection of Personal Information

Unless otherwise authorized by the Privacy Act,

  1. No personal information shall be collected by The BIG !DEA LAB unless it relates directly to an operating promotion or activity of The BIG !DEA LAB.

  2. The BIG !DEA LAB shall, wherever possible, collect personal information that is intended to be used for an administrative purpose directly from the individual to whom it relates except where the individual authorizes otherwise.

  3. The BIG !DEA LAB shall inform any individual from whom it collects personal information of the purpose for which the information is being collected.

Retention of Personal Information

Personal information that has been used by The BIG !DEA LAB for an administrative purpose shall be retained for such period of time after it is so used as may be prescribed by regulation in order to ensure that the individual to whom it relates has a reasonable opportunity to obtain access to the information.

Accuracy of Personal Information

The BIG !DEA LAB shall take all reasonable steps to ensure that personal information that is used for an administrative purpose is as accurate, up-to-date and complete as possible.

Disposition of Personal Information

The BIG !DEA LAB shall dispose of personal information under its control in accordance with the regulations and with any directives or guidelines issued by the designated minister in relation to the disposal of that information and with its corporate retention schedule. Use and Disclosure of Personal Information

Personal information under the control of The BIG !DEA LAB shall not, without the consent of the individual to whom it relates, be used or disclosed by The BIG !DEA LAB except for the purpose for which the information was obtained or compiled or for a use consistent with that purpose unless otherwise authorized by the Privacy Act. In certain circumstances personal information subject to the Privacy Act may be used, or disclosed without the knowledge or consent of the individual concerned. Such circumstances include, but are not limited to personal information used or disclosed:

  1. for the purpose for which the information was obtained or compiled by The BIG !DEA LAB or for a use consistent with that purpose;

  2. for the purpose of complying with a subpoena or warrant issued or order made by a court, person or body with jurisdiction to compel the production of information or for the purpose of complying with rules of court relating to the production of information;

  3. to an investigative body specified in the regulations for the purpose of enforcing any laws or carrying out a lawful investigation;

  4. to officers or employees of The BIG !DEA LAB for internal audit purpose;

  5. where disclosure would clearly benefit the individual to whom the information relates.

Record of Disclosures

The BIG !DEA LAB shall retain a record of any use of personal information contained in a personal information bank or any use or purpose for which that information is disclosed where the use or purpose is not included in the statements of uses in the personal information index published by the company and shall attach the record to the personal information.

Personal Information Banks

  1. The BIG !DEA LAB shall include in personal information banks all personal information under its control that

  2. has been used, is being used or is available for use for an administrative purpose; or

  3. is organized or intended to be retrieved by the name of an individual or by an identifying number, symbol or other particular assigned to an individual.

Access to Personal Information

Upon receipt of a written request, The BIG !DEA LAB shall provide a right of access to personal information subject to the Privacy Act to

  1. any personal information about the individual requestor contained in a personal information bank; and

  2. any other personal information about the individual requestor under the control of a The BIG !DEA LAB with respect to which the individual is able to provide sufficiently specific information on the location of the information as to render it reasonably retrievable.

Individuals who are given access to their personal information may

  1. request correction of the personal information where the individual believes there is an error or omission therein;

  2. require that a notation be attached to the information reflecting any correction requested but not made; and

  3. require that any person or body to whom that information has been disclosed for use for an administrative purpose within two years prior to the time a correction is requested or a notation is required under this subsection in respect of that information

  4. be notified of the correction or notation, and

  5. where the disclosure is to a government institution, the institution make the correction or notation on any copy of the information under its control.

Refusal of Access to Personal Information

The BIG !DEA LAB may refuse access to personal information as provided by the Privacy Act where such information, among other circumstances:

  1. is subject to solicitor client privilege

  2. is part of or relates to an investigative record where disclosure could be injurious to the enforcement of a law of Canada or a province or the conduct of investigation.

  3. Where disclosure threatens the safety of individuals.

1.2 Responsibility

All The BIG !DEA LAB employees, who collect, maintain and/or use personal information, are responsible for insuring that the collection, use and disclosure of this information is carried out in accordance with this policy and relevant procedures.

The company is responsible for supervising compliance with the legislation and for initiating procedures, guidelines and schedules that will be developed to effect this policy.

The President is accountable for The BIG !DEA LAB policies and practices, with respect to the management of personal information, and is the individual to whom complaints and inquiries can be forwarded.


Privacy on the Internet

This privacy statement is applicable to all The BIG !DEA LAB sites.

The BIG !DEA LAB respects the privacy of its Internet users and will protect that privacy as vigorously as possible. The BIG !DEA LAB does not collect information that personally identifies individuals except when individuals provide such specific information on a voluntary basis. There may be occasions where specific personal information is requested before an individual can enter certain sections of a The BIG !DEA LAB site.

In all such cases, The BIG !DEA LAB will collect only information that is voluntarily provided by the user and undertakes that such information will be kept strictly confidential. Individual information provided to the The BIG !DEA LAB to gain access to any company site will not be sold or made available to a third party.

The BIG !DEA LAB does reserve the right, however, to perform statistical analyses of user behaviour and characteristics, in order to measure interest in and use of the various sections of its sites so as to improve design, content and navigation and to gather marketing information. Only aggregated data from these analyses, not individual data, will be used for this purpose.

As well, users should be aware that certain non-personal information and data may be automatically collected by the The BIG !DEA LAB through the operation of what are called "cookies". "Cookies" are small text files that identify an individual computer's browser entering a web site. They allow the site to track that browser's movement through the site over several sessions. Through cookies, a web site can recognize repeat users, facilitate the user's access to and use of the site and allow a site to track usage behaviour that will allow content improvements. The BIG !DEA LAB uses cookies only for the above-mentioned purposes and will not use them to identify users or to track non- The BIG !DEA LAB site usage.

If you do not want a cookie placed on your computer by the The BIG !DEA LAB, you may disable cookies altogether by modifying the Preferences section of your browser. Note that it is possible that some aspects of The BIG !DEA LAB sites may be unavailable to you if you choose this option.


Operating Principles

All questions related to the interpretation and application of this policy should be directed to the The BIG !DEA LAB President, Lyle Goodis at


Third Party Advertising

The ads that may appear on this Web site are delivered to you by our Web advertising partner. Information about your visits to this site, such as number of times you have viewed an ad (but not your name, address, or other personal information), is used to serve ads to you. The BIG !DEA LAB does not endorse and is not responsible for the content of external sites. Links will open in new window



The Privacy Act is described as:

An Act to extend the present laws of Canada that protect the privacy of individuals and that provide individuals with a right of access to personal information about themselves.

The term personal information is defined as information about an identifiable individual that is recorded in any form with some specific exceptions for the purposes of Access to Information Act requests.


Privacy Standards

The BIG !DEA LAB’s privacy provisions are based on the CSA International's Model Code for the Protection of Personal Information, recognized as a national standard in 1996. The standard addresses the ways in which organizations collect, use and disclose personal information. It also addresses the rights of individuals to have access to their personal information and to have it corrected if necessary.


The code's 10 principles are:


An organization is responsible for personal information under its control and shall designate an individual or individuals who are accountable for the organization's compliance with these principles.

Identifying Purposes

The purposes for which personal information is collected shall be identified by the organization at or before the time the information is collected.


The knowledge and consent of the individual are required for the collection, use or disclosure of personal information, except where inappropriate.

Limiting Collection

The collection of personal information shall be limited to that which is necessary for the purposes identified by the organization. Information shall be collected by fair and lawful means.

Limiting Use, Disclosure, and Retention

Personal information shall not be used or disclosed for purposes other than those for which it was collected, except with the consent of the individual or as required by law. Personal information shall be retained only as long as necessary for the fulfilment of these purposes.


Personal information shall be as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used.


Personal information shall be protected by security safeguards appropriate to the sensitivity of the information.


An organization shall make readily available to individuals specific information about its policies and practices relating to the management of personal information.

Individual Access

Upon request, an individual shall be informed of the existence, use and disclosure of his or her personal information and shall be given access to that information. An individual shall be able to challenge the accuracy and completeness of the information and have it amended as appropriate.

Challenging Compliance

An individual shall be able to address a challenge concerning compliance with the above principles to the designated individual or individuals accountable for the organization's compliance.



The BIG !DEA LAB’s Content:


You may not use unless otherwise authorized any content from any The BIG !DEA LAB websites. We do not allow the reproduction or public communication of content that it produces or commissions, so as to protect the credibility and integrity of content that it broadcasts and to ensure fulfilment of the agreements with partners. Your access to BIG !DEA LAB’s digital services does not give you any rights to that content.


Reputable authors and businesses may repost content from The BIG !DEA LAB digital sites; only by hyperlinks or by special written permission provided by Lyle Goodis, President of The BIG !DEA LAB. You may place links to BIG !DEA LAB’s digital pages on your own web pages or sites or on social media. The BIG !DEA LAB, may, at its sole discretion, intervene to remove content communicated to the public without authorization on third-party sites and take legal action to enforce its rights.


Note that outside parties have no rights to any software and applications made available or in use by The BIG !DEA LAB. They can only be used for navigating. Some web activities require the use of software or applications—e.g., digital markers including cookies—specifically developed for such purpose. When such software and applications are made available to you, you have the right to download and use them for the sole purpose as intended by The BIG !DEA LAB, but you have no other rights to reproduce, modify or adapt them for any purposes whatsoever.


All The BIG !DEA LAB’s and Park & Bark official marks, trademarks, logos and identifications of media and programs are fully legally protected. Anyone would  need prior written permission to use them.


If you wish to take part in activities related to general programming, contests or interactive content on The BIG !DEA LAB’s digital sites, then you are responsible for ensuring the legality of what you post. You alone are responsible for what you share with the public on The BIG !DEA LAB’s digital sites and the legality of your submissions, including privacy rights, image rights, reputation, copyright and other rights of third parties. You must obtain all required authorization from any third party when needed. By participating, you declare that you have retained all required rights for your submissions.You must also obtain all required parental authorizations if you are minor in your province or territory of residence or if your submissions involve minors.Moreover, each interactive activity or contest on The BIG !DEA LAB’s digital sites may have its own specific rules to follow, in addition to these Terms of Use. You must refer to the specific activity or contest webpage for those specifics.

Note that when you post any content (texts, images, sounds, etc.) to The BIG !DEA LAB’s digital sites you grant to The BIG !DEA LAB a royalty-free, irrevocable, perpetual, non-exclusive (unless otherwise indicated in specific terms), worldwide licence to publish, reproduce and distribute by any means of communication controlled or authorized by The BIG !DEA LAB, including any and all social media. You agree to waive all moral rights in your submissions and allow The BIG !DEA LAB’s digital sites to modify it to facilitate understanding and to identify you as the author. The BIG !DEA LAB’s digital sites and social media are under no obligation to publish any outside submissions or to keep them accessible; such decisions are at its sole discretion.If your submission includes your or someone else’s image or voice, you grant The BIG !DEA LAB’s irrevocable permission to broadcast it by any means of communication controlled or authorized by The BIG !DEA LAB. You give The BIG !DEA LAB permission to publish your full name and city in any form or platform in connection with your submission. Similarly, you give The BIG !DEA LAB permission to contact you for follow-up in connection with anything you submit to us.


The BIG !DEA LAB reserves the right to remove any submission, for example to protect the rights of third parties involved. Content posted on The BIG !DEA LAB’s digital sites and social media will be kept as long as required by law or by The BIG !DEA LAB policies.Content received but not posted on The BIG !DEA LAB’s digital sites may be erased.



What is The BIG !DEA LAB’s liability with respect to various The BIG !DEA LAB digital services? There is no warranty with regard to content or operation.


Personal Information

Do The BIG !DEA LAB’s digital sites protect the personal information collected when I use their digital services? Yes. The BIG !DEA LAB’s digital sites applies strict measures to protect the personal information that it collects. All personal information collected is governed by the federal Privacy Act. This protection may, however, be revoked should the legality of your communications be in question. .


The BIG !DEA LAB uses tools such as web analytics software, data management platforms, customer relationship management, and advertising targeting technology. Most of this data is aggregated and used for statistical analysis purposes. The BIG !DEA LAB collects information using digital markers and analyzes data to evaluate the performance of its digital platforms and to optimize the online experience. This data is used for research, planning and reporting purposes. It is also used to provide an enhanced experience - Allowing The BIG !DEA LAB to make better recommendations, serve more relevant ads, helping The BIG !DEA LAB make more content that is relevant for you.It may also be used by software to personalize digital experiences for you, such as improved search, newsletters, and recommendations. The BIG !DEA LAB’s digital sites may work with third-party providers for web analytics, in which circumstances it requires that IP address be depersonalized. The BIG !DEA LAB’s digital sites may work with third-party providers for Single Sign On which will require IP addresses, email, and device fingerprinting information to be shared across multiple third parties. In such case, The BIG !DEA LAB’s digital sites require, through appropriate contract clauses, that any data so collected not be used for any other purpose without the company’s prior written consent and that the third party provide a level of protection equivalent to the one used by The BIG !DEA LAB to protect its own information as per its policies.